There’s no shortage of brands competing for attention in the restaurant segment of the franchising industry. From fast food chains to full service concepts, more and more restaurants are throwing their hats into the ring to take advantage of the fact that the segment is booming. However, for entrepreneurs already involved in the restaurant business, the idea of diversifying their portfolios with a new investment can seem daunting when brands increasingly look the same. That’s why Sobelmans Pub & Grill stands out.
Sobelmans is far from your typical, cookie cutter franchise. Not only did the brand reinvent the burger and Bloody Mary scene in Wisconsin and beyond, Sobelmans also brings a level of creativity and fun to the table that other concepts lack. Every one of the brand’s locations, for example, is located in a historic building that comes with its own character. And Sobelmans franchisees have the ability to tweak their menus to cater specifically to their community’s tastes.
Because Sobelmans is the anti-franchise franchise, the brand’s business ownership opportunity consistently stands out to restaurant veterans and experienced multi-unit operators who are looking to add something new and exciting to their portfolios. And according to Sobelmans founder Dave Sobelman, it’s those types of entrepreneurs who become the brand’s best franchisees.
“For experienced restaurateurs, being a Sobelmans Pub & Grill franchisee is like owning a classic car. Just as the uniqueness of a classic car stands out right away, Sobelmans is a cool business ownership opportunity that’s completely different from anything else out there. Even though our franchisees may be involved with other restaurant chains, this is the cool one that they really love and feel passionate about,” said Sobelman. “Sobelmans gives entrepreneurs a once in a lifetime chance to be a part of something that’s in a league of its own.”
The ideal Sobelmans franchisee is someone that’s willing to be hands-on with the business. Local owners are involved with managing and monitoring staff, in addition to overseeing daily operations. That’s why the brand is actively searching to partner with experienced entrepreneurs in Wisconsin and Northern Illinois—having a strong background in the restaurant and food service industries is a great advantage for new owners coming into Sobelmans’ system.
“You need to be willing to get your hands dirty if you want to succeed as one of our franchisees. There’s a lot of heart and soul that goes into making each Sobelmans location tick, but that’s what makes it so special,” said Sobelman. “We’re eager to team up with owners who are looking to turn their experience into something unique and exciting. Whether you own your own independent restaurant or are a part of another franchise system, Sobelmans can be that ’57 Chevy, ’65 Mustang or ’73 Buick convertible that you can show off.”
Beyond providing its franchisees the opportunity to tap into Sobelmans’ proven business model, the brand also makes it affordable for local owners to become a part of its ever-growing family. With an initial investment that can start as low as $276,500, Sobelmans goes the extra mile to make its system accessible to all those who share its passion for success. And with two franchise locations already up and running, the brand is only beginning to build on its momentum.
“Business is booming across our entire system, which is a trend that we expect to continue as more franchisees sign on to open up their own Sobelmans Pub & Grill,” said Sobelman. “By working with restaurant industry veterans and strategically opening up in communities that are in need of our concept, we’re confident that 2017 will be a year for the record books.”
To learn more about becoming a Sobelmans franchisee, click here.